On desire and cultural imperialism

A kiss is but a kiss... from Economist's article on "It started with a kiss: India’s moral police blow their whistles" (2 May 07):

India’s freedom fighters—and subsequent nationalists—revered chastity. For them it was a defining Indian virtue, separating them from the more permissive West. According to Dipankar Gupta, a sociologist at Jawaharlal Nehru University in Delhi: “Kissing went off-screen primarily because of our desire to capture the high moral ground against the British.” But thanks to globalisation, young Indians have become more like the louche Westerners the bigots deride. “We’re in a bit of a cleft,” says Mr Gupta.

Alway nice to read commentary from Third World sociologists. Still, I don't agree with Gupta's analysis here.